Alright, let’s talk about first-time clients. You know, the ones who walk in like, “Hey, I’m just trying you out, no pressure…” but you’re over here like, “Challenge accepted!” The real magic isn’t just wowing them with your skills—it’s making them want to come back again and again. And guess what? It’s easier than you think. Let’s dive into some tried-and-true tips that’ll have them booking you for life.
1. Make That First Impression Unforgettable
Okay, you know the drill. First impressions are EVERYTHING. From the moment they slide into your DMs or step into your space, they should feel like Beyoncé. Greet them like an old friend, not like you’ve got 10 other things on your mind. Offer a glass of water, ask about their favorite looks, compliment their skin—whatever feels genuine. People remember how you make them feel, not just how flawless their eyeliner turns out.
Send a pre-appointment message. Something like, “Hey [Name], can’t wait to glam you up tomorrow! If you have any inspo pics, send them my way 😊.” See? You’re already winning.
2. Customize, Customize, Customize
Let’s be real—nobody wants to feel like just another face in your chair. Get to know your client during the session. Are they into bold red lips? Do they want that “no-makeup” makeup look? Take notes (mentally or physically) and remember. The next time they book, casually drop something like, “Oh, I thought you’d love this foundation—it’s perfect for the dewy glow you like!” BAM. Instant loyalty.
3. Take Photos—With Permission, Of Course
This one’s a game-changer. Always snap a quick before-and-after pic (if they’re cool with it). Clients love seeing the glow-up, and it’s an ego boost for them AND you. Plus, when you post it on Instagram (tagging them, duh), they’ll be sharing that post with everyone they know. Hello, free advertising!
4. Drop Those Gold Nuggets of Advice
Here’s where you show off your expertise. Recommend products they can use to maintain the look, but don’t be pushy. If they’re rocking a stunning highlight, tell them about a budget-friendly dupe you love. They’ll trust you more because you’re not just trying to upsell them; you’re genuinely helping.
5. Follow Up Like a Pro
Listen, this is where most MUAs miss the mark. After the appointment, send a little follow-up text or email:
“Hey [Name], just checking in to see how your makeup held up! Let me know if you need any tips or product recs 💄✨.”
It’s personal, thoughtful, and makes them feel valued. Bonus: it opens the door for them to gush about how much they loved your work.
6. Reward Loyalty—But Keep It Fun
Who doesn’t love a good deal? Offer a small discount or a freebie after a few appointments. For example, “Book 3 glam sessions and get 50% off your fourth!” Or throw in a free lash upgrade for their birthday. Make them feel special—it’s the little things.
7. Create a Client Experience They Can’t Forget
Want them to rave about you? Go the extra mile! Set the vibe with some chill music, have a cute mirror with good lighting for those post-makeup selfies, or even offer mini touch-up kits. When clients feel pampered, they’ll be back faster than you can say “blending brush.”
8. Be Their Go-To Cheerleader
Every client wants to feel like you’re their biggest fan. Compliment them genuinely: “Your brows are GOALS!” or “Omg, this lip shade was made for you.” When they leave your chair feeling confident, they’ll always associate that glow with YOU.
9. Stay on Their Radar
Don’t be that MUA who ghosts between appointments. Stay active on social media, post tips, or even share funny memes about makeup disasters. Your clients will be like, “Omg, I need to book her again!”
10. Ask for Feedback
And finally, don’t be afraid to ask, “How’d you feel about today’s look?” It shows you care about their opinion. Plus, they might tell you things that’ll help you level up your game.
Be Unforgettable!
At the end of the day, your clients aren’t just booking makeup—they’re booking YOU. Your skills, your vibe, your energy. So, make that connection, show them your value, and let your personality shine.
They came for the glam, but they’ll stay for the experience. Now, go out there and turn those one-timers into forever fans. You’ve got this!
