as a makeup artist, your business thrives on visibility and trust. When someone’s hunting for a local MUA (makeup artist) to glam them up for their big day, chances are they’re hitting up Google. That’s where Google My Business (GMB) comes in! Think of it as your digital beauty counter where potential clients can discover, connect, and fall in love with your work. Here’s how to make it work for you—no fluff, just actionable tips.
- Why Google My Business is a Game-Changer
Someone searches for “best bridal makeup artist near me.” Your name pops up with glowing reviews, stunning photos, and all the info they need to book you. Boom, you just got a new client without lifting a brush. GMB puts you right in front of people searching for your services locally. It’s free, effective, and honestly, a no-brainer for any MUA serious about growing their business.
- How to Set Up Your GMB Profile (Step-by-Step)
Let’s get your profile shining like your best highlighter:
a) Claim or Create Your Business Listing
Head to Google My Business.
Log in with your Google account.
Check if your business is already listed. If it is, claim it. If not, create a new one with accurate details—business name, address, phone number, website… the works.
b) Pick the Perfect Category
Choose categories that scream what you do. “Makeup Artist” and “Bridal Services” work like magic.
c) Show Off Your Work
Photos are everything. Upload crisp, professional shots of your bridal looks, party glam, or editorial masterpieces. Videos? Yes, please. A clip of you transforming a client can seal the deal for someone scrolling through.
d) Craft a Killer Description
This is your elevator pitch. For example:
“Hi! I’m [Your Name], a makeup artist specializing in bridal, prom, and special occasion looks. With over five years of experience, I’m passionate about enhancing your natural beauty and creating unforgettable moments.”
- How to Make Google Love Your Profile (SEO Tips)
a) Location is Key
Sprinkle location keywords into your description, posts, and even photo captions. Think “bridal makeup in [Your City]” or “event makeup artist near [Neighborhood].”
b) Turn On Messaging
Enable the messaging feature so clients can reach out directly. Respond fast—it’s like replying to a DM, but way more professional.
c) Get Those Glowing Reviews
After every session, kindly ask clients for a review. Something like:
“It was such a joy working with you! If you’re happy with your look, could you leave a quick review on my Google profile? It would mean so much.”
- How to Use GMB Features to Reel in Clients
a) Post Like You’re on Social Media
Treat your GMB posts like mini Instagram updates. Share:
Special offers (“10% off prom bookings this month!”).
Availability updates.
Testimonials or before-and-after shots.
b) List Every Service
Break it down. “Bridal Makeup,” “Photoshoot Glam,” “One-on-One Tutorials.” Clear services make it easier for clients to say yes.
c) Answer FAQs
Think of common questions clients ask and include them in your profile. For example:
“Do you travel for weddings?”
“What brands do you use?”
“How do I book an appointment?”
- Track Your GMB Success
GMB’s Insights tool is your BFF. Use it to see:
How many people view your profile.
How often clients call or request directions.
Which photos or posts get the most love.
When I started using GMB, I thought setting it up was enough. Rookie mistake! Keeping it updated is a game-changer. Once, I posted a video of a bridal trial, and a bride-to-be booked me immediately after watching it. Fresh photos and posts make your profile look active and trustworthy.
- Link It All Together
Your GMB isn’t a lone wolf. Link it to your Instagram, Facebook, and website. This creates a seamless path for clients to find, follow, and book you.
Google My Business is more than just a listing; it’s a spotlight for your talent. Set it up, keep it updated, and watch the bookings roll in. Remember, it’s the little things—like a great review or a stunning photo—that can turn a casual browser into your next loyal client.
