Hey there, makeup artist! Let’s talk about one of the big questions that can make or break your business: should you price your services individually or bundle them into packages? Both have their perks and challenges, so let’s dive in and figure out what’s best for you and your clients.
Single-Service Pricing: What’s the Deal?
Why It’s Great:
Clients Love Options: Some people just want one thing—maybe a bridal look or a quick glam for a shoot. With single services, they can pick exactly what they need. No strings attached.
Perfect for First-Timers: Let’s be real, not everyone is ready to commit to a package right away. Single services let newbies dip their toes in before going all in.
Easy to Manage: One service, one price—simple as that. No need to worry about bundling or tracking multiple sessions.
Why It’s Tricky:
Lower Earnings: Single bookings often mean smaller paydays compared to packages.
One-and-Done Clients: They come, they glam, they go. It’s harder to build a loyal client base this way.
Time-Consuming: You might end up spending more time juggling schedules for one-off appointments.
Package Pricing: What’s the Scoop?
Why It’s Awesome:
Boosts Your Bottom Line: Packages encourage clients to spend more upfront, which is great for your cash flow.
Keeps Clients Coming Back: A package for multiple sessions? That’s a recipe for loyal clients who keep returning for more.
Upsell Heaven: Once someone buys a package, they’re more likely to try additional services or products.
Why It’s a Bit Tricky:
Sticker Shock: Packages can feel like a big commitment, especially for new clients.
More Moving Parts: You’ll need to manage terms, track sessions, and make sure clients know what they’re getting.
Risk of Undervaluing: It’s easy to throw in too much value and not charge enough. Don’t shortchange yourself!
So, How Do You Decide?
Know Your Crowd: Are your clients brides, influencers, or everyday glam seekers? Brides might love a full package deal, while influencers might lean toward one-off sessions.
Test the Waters: Start with both options and see what sticks. Watch how clients respond and adjust from there.
Mix It Up: Why not offer a bit of both? For example:
Single service: “Event-Ready Makeup – $100”
Package: “Bridal Bliss – Trial + Wedding Day Makeup for $300”
Show the Value: If you’re offering packages, make sure clients see the benefits. Spell out the savings or added perks.
Create Your Signature Offer: Got a niche? Build a package around it. For instance, if editorial makeup is your jam, how about a “Photoshoot Perfection” package?
At the end of the day, the choice between packages and single services comes down to your goals and what your clients want. Packages can build loyalty and boost revenue, while single services keep things flexible and accessible. Play around with your pricing strategy until you find the sweet spot. You’ve got this!
