As a makeup artist, you wear a lot of hats. From slaying flawless looks to juggling admin work, emails, and social media, it can feel like you’re doing it all. But let’s be honest—sometimes it’s just too much, right? That’s where outsourcing comes in. It’s not about losing control—it’s about working smarter, not harder. Here’s when to hire help and what tasks are worth passing off to someone else.
- When to Outsource: The Signs It’s Time to Let Go
Okay, so picture this: You’ve just wrapped up an amazing shoot with a client, but then you look at your to-do list and feel the panic set in. There’s a mountain of emails, invoices, and social media posts waiting for you. Your brain feels fried. If this sounds familiar, it might be time to outsource.
I know it can feel weird at first—like you’re losing your grip on your business. But the truth is, outsourcing certain tasks will give you more time to do what you really love—doing makeup and building your brand. Think of it as a way to reclaim your time and energy.
- What to Delegate: The Stuff That’s Holding You Back
Now, let’s talk about what to actually hand off to others. Here are some tasks that might be better suited for someone else:
Social Media: I totally get it. Social media can be a full-time job. Between posting, engaging with followers, and figuring out those confusing algorithms, it can suck up so much time. If this is stressing you out, hiring a social media manager could be a game-changer. They can help keep your content fresh and engaging while you focus on what you do best—making people look amazing.
Admin Stuff: If you’re spending hours scheduling appointments, invoicing clients, and organizing your calendar, it’s time to hand that off to a virtual assistant. Trust me, they can take care of these behind-the-scenes tasks while you focus on your craft.
Content Creation (Photos & Videos): You know how important it is to showcase your work with great photos and videos. If you’re not a photographer (or just don’t have the time), hiring a pro can make a huge difference. They’ll help elevate your portfolio, and you won’t have to spend hours editing.
Website Maintenance: Let’s be real—keeping your website updated with fresh content, handling SEO, and fixing technical issues can take forever. Outsourcing this to a web designer or developer means your site stays professional, up-to-date, and easier for potential clients to find.
- What Not to Outsource: Keep It Personal
Of course, not everything can (or should) be outsourced. Here are the things you’ll want to keep for yourself:
Client Consultations: Whether it’s a wedding or a photoshoot, the one-on-one time with your clients is essential. It’s where you build rapport and understand their vision. Let’s be honest—no one can do this as well as you can.
Your Creative Process: Your unique style is what makes you stand out as an artist. Trust me, no one will ever be able to capture your creative energy quite like you do. Keep the makeup application and artistry in your hands.
- The Perks of Outsourcing: More Than Just Free Time
So, why outsource? Aside from freeing up your time, here’s what it can do for you:
Better Work-Life Balance: When you get help with the tasks that drain you, you’ll have more time to relax and recharge. No more burnout!
Business Growth: With your time freed up, you can focus on attracting more clients or perfecting your craft.
Expert Results: When you hire professionals in areas like social media or web design, you’ll get better results than if you tried to do it all yourself.
5.Don’t Be Afraid to Ask for Help
I used to think I had to do it all. I didn’t want to outsource anything, thinking I should handle every little detail myself. But once I took the leap and hired someone to handle my social media, everything changed. I had more time to focus on makeup, and my online presence looked a lot more polished. If I could go back, I’d outsource way earlier.
