LinkedIn might sound like it’s all suits, ties, and corporate jargon, but let me tell you—it’s a goldmine for MUAs. Whether you’re building your dream team, connecting with event planners, or snagging gigs with big brands, LinkedIn’s the place to be. And guess what? You don’t need to post stuffy “Dear Sir/Madam” updates to slay here. Let’s break it down.
1. Polish Your LinkedIn Profile (Like It’s Your Face on a Gig Day)
Your profile is your first impression, so treat it like your portfolio.
Headline Hack: Don’t just say “Makeup Artist.” Try “Transforming Faces for Brides, Celebs, and Editorial Magic ✨.”
About Section: Keep it real. Share why you’re passionate about makeup and what makes your style unique. Think of it like a mini client pitch—but fun!
Portfolio Power: Upload before-and-after pics, editorial shots, or even a quick reel of you working your magic.
Your profile pic doesn’t have to be corporate—it can be you looking fab with a clean background.
2. Connect Like a Pro (But Skip the Awkward Stuff)
LinkedIn is NOT Tinder for business—don’t spam people with “Hi, I’m a makeup artist. Hire me!”
Start with event planners, photographers, and stylists in your area.
Write a quick, friendly message like, “Hey [Name], love your work on [project/event]. I’d love to connect and collaborate sometime!”
Join LinkedIn groups for beauty, weddings, and events. Engage in convos—drop tips, share insights, or comment on posts.
3. Post Content That Grabs Attention (and Gets Shared)
LinkedIn posts don’t have to be boring. You can totally flex your creativity!
Share Behind-the-Scenes: Did you slay a bride’s wedding day look? Share a sneak peek with a quick tip for long-lasting makeup.
Client Stories: Post about how you helped someone feel confident, like, “My favorite moment this week? Helping a bride with super sensitive skin find her glow!”
Teach Something: People LOVE learning. Post a short “5 Hacks for Flawless Foundation” or “Why You Shouldn’t Skip Skin Prep.”
4. Ask for Recommendations (Yes, Shamelessly)
Nothing screams “pro” like glowing reviews on your profile. After every gig, ask clients or collaborators for a quick LinkedIn recommendation. Make it easy for them by saying, “Hey, would you mind writing a few lines about your experience? I can send over a quick draft to help!”
5. Be Consistent (No Ghosting!)
Look, I get it—LinkedIn can feel like “ugh, another platform?” But even one post a week can make a difference. Set a reminder, batch your content, whatever works. The point is to keep showing up.
6. Slide Into LinkedIn Messages (Without Being Weird)
Okay, so you’re seeing a killer opportunity—say, a production company hiring makeup artists. Message them!
Here’s a script:
“Hi [Name], I noticed your post about needing MUAs for [project]. I specialize in [type of makeup], and I’d love to chat about how I can help create stunning looks for your team!”
7. Follow Brands and Be Noisy
Dreaming of working with MAC or Urban Decay? Follow them. Engage with their posts. Drop thoughtful comments like, “Love this campaign—such a bold look!” People notice, trust me.
That’s it—you’re officially LinkedIn-savvy. Whether you’re booking bridal gigs, networking for editorials, or just putting your name out there, LinkedIn can take you places. So, grab your coffee (or your brushes) and start updating that profile. You got this!
