Okay, let’s talk about email marketing! I know, I know—email might sound a bit old-school, but trust me, it’s one of the most powerful ways to turn casual subscribers into loyal clients, especially for us makeup artists (MUAs) who want to grow our businesses. So, let me share a few things I’ve learned over the years (sometimes the hard way!) that can make email marketing work for you.
- Start With Building Your Email List (But Keep It Real!)
First thing’s first—don’t just go around collecting emails for the sake of it. You need the right people on your list. Offer something valuable in exchange—like a killer makeup guide, exclusive discount, or behind-the-scenes content. I’ve found that people love feeling like they’re getting something special, and trust me, when they see your offer, they’ll want to sign up. And hey, don’t forget to add an opt-in form to your social media and website! - Keep Your Emails Personal (Nobody Likes a Robot!)
nobody wants to feel like they’re just another name on a list. That’s why personalization is key! Every time I send an email, I make sure it feels like a conversation. Use their name, share tips that are specific to their interests, and even throw in a little personal story. For example, “I just worked on a beautiful bridal shoot, and here’s a quick tip I learned…”—things like that make your emails feel real and authentic. - Show Off Your Expertise (But Don’t Brag!)
Here’s where you get to show them why you’re the expert they need in their life. Share recent work you’re proud of, talk about makeup trends, or even offer a beauty hack they might not know. One thing I love doing is sharing behind-the-scenes glimpses of my shoots or clients. It’s relatable, and it reminds your subscribers that you know your stuff. But, a word of caution: don’t make it all about “look at me!”—it’s about helping them! - Give ‘Em a Reason to Take Action
People love deals and perks—who doesn’t, right? So, if you want your subscribers to book a session or buy something, make sure to throw in an offer just for them. Exclusive discounts, flash sales, or early access to new services can really motivate people to take action. I’ve found that urgency works wonders. A “book now, save 20%” deal is a great way to get them to stop scrolling and start booking! - Make It Easy to Take the Next Step
Every email should have a purpose—and that’s to get them to do something. Whether it’s booking an appointment, reading a new blog post, or checking out your latest Instagram post, make sure you include a clear call to action (CTA). Don’t leave them guessing. A simple “Book Your Session Today” or “Check Out My Latest Work” works wonders. - Find the Right Balance (Don’t Be That Person!)
The key here is consistency, but not overkill. You don’t want to flood your subscribers’ inboxes, but you also don’t want to be forgotten. I’ve learned that sending out a monthly newsletter or bi-weekly tips keeps things fresh without being overwhelming. And hey, quality content goes a long way—make sure your emails are worth opening! - Track What’s Working and Keep Improving
Don’t just hit send and forget about it. Track those open rates, clicks, and responses. When you see something’s working (like that special offer you sent out), do more of it! I’ve found that paying attention to those details can really help you hone in on what your audience loves and make your emails even better over time. - Build Relationships, Not Just Sales
At the end of the day, email marketing is all about building a relationship with your subscribers. Celebrate their wins, share a happy moment, or even drop a birthday message with a special discount. Little personal touches go a long way. If you can connect with them on a deeper level, turning subscribers into clients becomes so much easier.
So, there you have it! If you keep your emails personal, valuable, and full of heart, you’ll see your list go from subscribers to clients—and better yet, loyal clients who’ll keep coming back. It’s all about staying authentic, staying connected, and always giving value. Happy emailing, MUA! 💌✨
