Let’s be real: figuring out how to price your makeup services can feel tricky. You don’t want to sell yourself short, but you also don’t want to scare off potential clients. As you grow and get better at your craft, though, your rates should reflect your value. So, how do you confidently adjust your pricing without overthinking it? Let’s dive into it together.
Start with a Solid Base Rate
When you’re just starting out, it’s totally fine to keep your rates modest. You’re still building your portfolio and getting comfortable. But even at this stage, your prices should at least cover your time, product costs, and a little extra for your effort.
For example, let’s say you spend $20 on products for a single session, and it takes you two hours. Charging around $50-$60 ensures you’re not only breaking even but also valuing your time.
Look at what other beginner artists in your area charge. You want to stay competitive while still standing out.
Celebrate Your Growth
As you get better, your pricing should grow with you. Think about how far you’ve come:
Your skills are sharper. (Hello, flawless winged liner!)
You’re faster and more efficient.
Your clients rave about your work.
Each of these is a reason to level up your rates. Keep track of your milestones—like finishing a new certification, attending a workshop, or working on a big project. These wins are proof of your value.
Set Milestones for Rate Increases
Think of raising your prices as a way to mark your progress. Here are some key moments to consider:
Portfolio Glow-Up: When your portfolio is packed with diverse looks and glowing client reviews, it’s time to nudge those rates up by 10-20%.
Specialization: If you’ve become the go-to artist for bridal glam or editorial shoots, people will pay more for your expertise.
High Demand: If you’re constantly booked out, it’s a clear sign you can charge more.
Recognition: Whether it’s an award, a feature, or collaborating with a top brand, these accolades add serious weight to your worth.
Handle Price Changes Like a Pro
Raising your rates can feel awkward, but it doesn’t have to be. Here’s how to keep it smooth:
Be Honest: Let your clients know what’s changing and why. For example, “I’ve recently invested in advanced training and top-tier products, so my rates will reflect these upgrades starting [date].”
Highlight Value: Show them what they’re getting with your new pricing—a better experience, higher-quality results, or exclusive services.
Offer Options with Tiered Pricing
If you’re nervous about jumping straight to higher rates, try tiered pricing. This way, you’re catering to different budgets while showcasing your value. For example:
Basic Package: Simple, everyday makeup.
Premium Package: Advanced techniques or custom looks for special events.
Luxury Package: On-location services, touch-ups throughout the day, or a full consultation.
This setup helps clients see why your higher packages are worth the extra cost.
Know Your Market
Your location plays a big role in your pricing. Urban areas usually allow for higher rates than smaller towns because of demand and cost of living. Take a look at what other artists in your region charge, but don’t be afraid to stand out if you’re offering something exceptional.
Don’t Sweat Losing Clients
Not every client will stick around after a price increase, and that’s okay. The clients who do stay (and the new ones you’ll attract) are likely to value your work and pay what you’re worth.
Quality over quantity always wins. Working with a few high-paying clients is better than exhausting yourself with endless low-paying gigs.
Invest in Yourself
Raising your rates doesn’t just boost your income—it lets you invest back into your career. Think about:
Taking advanced training or workshops
Upgrading to premium products
Leveling up your branding and marketing
These investments don’t just enhance your skills; they position you as a high-end professional, which makes your rates even more justifiable.
Adjusting your rates as a makeup artist isn’t just about making more money; it’s about recognizing and honoring your growth. Be confident, be transparent, and trust that your work is worth every penny.
So, go ahead—charge what you’re worth. Your future self (and your bank account) will thank you
