Alright, friend, we’ve all been there: you’re sitting in your makeup chair, making magic, and you think, “Why can’t I bring this vibe to people who aren’t sitting in front of me?” Well, guess what? You can! Virtual makeup lessons are where it’s at, and if you’re not already doing them, you’re totally missing out on a goldmine of new clients and opportunities. And don’t worry, I’m here to make this as easy as finding your favorite concealer in a cluttered makeup bag.
So, let’s talk about how you can dive into virtual makeup lessons and crush it.
1. Get Your Tech Ready (Don’t Overthink It!)
First things first – you need a setup. But here’s the thing: You don’t need some fancy studio or crazy tech to start. Heck, even your phone or a basic webcam will work. Just make sure the lighting’s decent. Natural light? Yes, please. Ring light? Even better. No one wants to see you looking like a shadowy mess, right?
For platforms, Zoom, Google Meet, or even Instagram Live (if you’re feeling extra social) are great options. Just pick the one that feels easiest for you. You’re already a pro with makeup, so let’s not complicate the tech part too much.
2. Create a Virtual Class That Feels Personal
Okay, this is where the magic happens. Virtual makeup lessons are still all about that personal touch. I know it feels like you’re talking to a screen, but trust me, it’s totally possible to keep it engaging. You can still vibe with your clients just like you would in-person.
start each session with a little chit-chat! Talk about their skin type, their makeup faves, or that one time they tried to do a smoky eye and it ended up a hot mess. Share some funny stories of your own too. When clients feel comfortable, they’ll open up more and the lesson will be way more enjoyable.
3. Break It Down Step-by-Step
One of the easiest mistakes? Trying to teach it all at once. I’ve done it – trust me, you’ll lose them faster than your favorite brow pencil rolling off the table. Instead, break the lesson down into small, digestible steps. Start with skin prep (which, honestly, is the key to everything), then move on to foundation, eyes, and lips. It’s all about pacing, so give them time to absorb each step.
Plus, if they’re doing it with you (like, you’re showing them how to do a winged liner and they’re copying), give them some space to practice, then check in. You’re not just there to talk at them – you’re there to make them feel like they’ve got a full-on MUA in their corner.
4. Use Zoom Screen Sharing or Your Camera Angle to Your Advantage
Here’s a super practical hack: use the screen-sharing feature (in Zoom or Google Meet) to show them how to apply makeup on a picture or a pre-recorded video. They can follow along with you in real-time, but this extra visual can make a huge difference. And you know what? If you’re working on something specific – like blending out shadows – make sure your camera is angled so they can really see what you’re doing up close.
If you don’t have a fancy camera holder or tripod, DIY one with a stack of books and rubber bands. You got this.
5. Set Up Your Pricing and Packages
When you’re getting started, don’t overthink the pricing. You don’t need to charge a crazy amount for virtual lessons in the beginning, but you also shouldn’t be undervaluing yourself. Maybe you start with a lower intro price to attract clients and get those reviews rolling in. Once you’ve got the ball rolling, you can up your rates as your expertise shines through.
Here’s a fun way to think about it: Think of it like you’re creating makeup bundles. You can offer one-on-one lessons, or group classes (hello, new friends and a lower price point!). You could even create a mini-series, like “Master the Perfect Red Lip” or “Flawless Skin in 20 Minutes.” Packaging your offerings makes it super easy for clients to see the value.
6. Promote, Promote, Promote
You want to reach those clients, right? It’s time to get social! Use your Instagram stories (you know those swipe-up links are golden) and Pinterest pins to let your followers know you’re offering virtual lessons. Make sure you’re telling them about all the perks: they don’t need to leave the house, they’ll get personal guidance, and they’ll actually learn something new.
If you’ve got a website or blog (or even if you’re just getting started), make sure you’re putting this out there too. The more places you promote your virtual lessons, the better. And hey, don’t forget to ask clients for those glowing reviews after your session – those things are like magic for bringing in new business.
7. Create a Chill, Fun Environment
This is your vibe, girl. Don’t stress about looking perfect. You’re teaching makeup, not hosting a TED Talk. Let your personality shine through, drop some fun makeup tips (like that sneaky trick to keep lipstick from bleeding), and don’t be afraid to laugh with your clients. When you’re having fun, they’re having fun – and that’s the vibe you want.
Plus, remember: This is a chance to build relationships. Some clients might just book with you for a lesson and leave – but others? They could be loyal customers for years to come if you make them feel like they’re learning from someone they trust and enjoy.
8. Follow Up and Keep the Connection Going
Once your lesson’s done, don’t just call it quits. Follow up with them! Send a quick message or email thanking them for the session and reminding them of any key takeaways. Maybe share some extra tips or a mini tutorial on something specific they struggled with. This little follow-up keeps you top-of-mind for when they need their next lesson or a new product recommendation.
And hey, you can even start building a community – like a Facebook group or a special chat for your virtual students to ask questions or share their makeup looks. Make it easy for them to stay connected with you.
Alright, now go ahead and take the plunge. You don’t need to be perfect, but you do need to start! Virtual makeup lessons are a seriously awesome way to expand your business and reach new clients without ever leaving your couch. Plus, you’ll get to help people feel more confident, creative, and gorgeous – and isn’t that the whole point of being a makeup artist?
You got this.
