Let’s be honest—offering discounts as a makeup artist can feel tricky. You want to grow your business, attract new clients, or fill your calendar, but you definitely don’t want people thinking your work is “cheap.” So how do you strike that balance? Let’s break it down.
- Know Your “Why”
Before you even think about discounts, ask yourself: Why am I doing this? Is it to bring in new clients? Fill a slow season? Launch a new service? Once you’re clear on your goal, you can craft an offer that feels intentional and impactful. For example, offering discounted bridal trial runs during off-peak months can be a win-win: brides get a deal, and you keep your schedule busy.
- Set Some Ground Rules
Boundaries are everything. You don’t want to open the floodgates and regret it later. Be specific:
Stick to a set time frame, like a holiday promo or your business anniversary.
Limit the discount to certain services—say, group bookings or makeup lessons—instead of your entire menu.
Focus on new clients or referrals, so your loyal regulars don’t feel sidelined.
- Make It Feel Special
How you present a discount makes all the difference. Instead of calling it a “sale,” frame it as an exclusive opportunity. Try something like:
“Celebrate our 5th anniversary with 15% off select services!”
“The first 5 clients to book in February get a complimentary lash application!”
These feel like treats, not markdowns—and that keeps your value intact.
- Add Value Instead of Slashing Prices
Discounts don’t always have to mean cutting rates. Sometimes, offering a little extra can make a big impact. For instance:
“Book a bridal package and get a free touch-up kit.”
“Refer a friend and both of you score a free makeup lesson.”
This way, you’re enhancing the experience without undercutting your worth.
- Don’t Overdo It
If you’re constantly running discounts, clients might start to wait for the next one instead of booking at full price. Keep your offers occasional and purposeful, and focus on wowing clients with your artistry and service.
- Learn From Hypothetical Mistakes
Imagine this: You’ve been discounting left and right, and now your regulars expect deals all the time. Plus, new clients start seeing your services as less premium because they’re always on sale. Not great, right? Instead, try something like a “VIP Client Appreciation Week” with a little bonus for loyal clients. You’ll show gratitude without cheapening your brand.
- Track What Works
Every discount is a chance to learn. Did you meet your goal? Did clients respond well? Was it worth it financially? Take notes so your next promo can be even better.
- Always Believe in Your Value
Here’s the thing: Your skills, creativity, and hustle are priceless. Discounts are just a tool to grow your business—not a reflection of your worth. Use them sparingly, strategically, and with confidence. Your clients will notice.
By being thoughtful about discounts, you can attract new clients, build loyalty, and grow your business—all while keeping your artistry front and center. You’ve got this.
