Alright, let’s be real for a second—networking can feel like a daunting word, right? You might picture stiff business suits, elevator pitches, and that one guy at every event who hands you a card and talks about himself non-stop. 😬 But guess what? Networking doesn’t have to be like that! It’s really just about making genuine connections with people who can help you grow in the beauty industry—whether it’s a fellow makeup artist, a stylist, a salon owner, or even a client. And hey, you don’t need a big fancy event to get started—you can network anywhere!
Let’s break it down and make this whole networking thing feel way less intimidating. Here’s a super chill guide to networking with beauty industry professionals, with a few practical tips that’ll have you confidently growing your network in no time.
- Prepare Your Business Cards (Yes, Seriously!)
Okay, hear me out—business cards still matter. They’re like your mini introduction when you don’t have time for a whole conversation. Having a business card with your name, social media handles, and contact info (even just email and phone number) is key. You don’t have to get too fancy or spend a ton of money. Sites like Moo and Vistaprint have super affordable options that can be customized to match your brand. And trust me, people will remember you if your card stands out!
Tip: Carry at least 10 cards on you at all times—seriously. You never know when you’ll bump into someone who could become your next client or collaborator. So, keep a stash in your wallet, your bag, or even your car, just in case. You never know when you’ll meet the perfect connection at a coffee shop or while you’re getting your nails done.
- Start with a Simple Conversation
Networking isn’t about throwing your resume at someone or instantly asking them to be your mentor. It’s about building rapport. Start simple—ask questions and share a little bit about yourself. You don’t need a script. Just be yourself! If you’re at a beauty event, ask other professionals about their experiences or what trends they’re excited about. If you’re at a café, maybe chat with the stylist about their favorite products. The key is to listen and show interest in what they do.
Example:
“Hey, I’m [Your Name], a makeup artist in the area! I’ve been experimenting with a lot of bold eyeshadow looks lately. Do you have any favorite techniques for creating a smoky eye?”
You’re not selling yourself, you’re just connecting.
Tip: Keep the conversation light and positive! People remember good vibes more than anything else. Avoid diving into negative talk about clients, your boss, or anything that’s a bit of a downer. Keep it fun and friendly!
- Be Genuine & Personal
Now, this might sound cliché, but seriously—it’s all about being real. You’re building a relationship here, not just trying to get something out of the other person. After a conversation, add a personal touch. Jot down a little note on the back of their card. It doesn’t have to be anything huge, just a quick reminder like “loved chatting about your latest balayage technique!” or “hope that new product launch goes well!”
This simple gesture will make them remember you when they look at the card later. Plus, it shows that you were paying attention and genuinely interested in the conversation.
Tip: Take a second to write down something memorable about them too. When you follow up later, you can refer to it and make the interaction feel more personal.
- Follow Up Like a Pro
Okay, this is where a lot of people drop the ball, but not you! Once you’ve met someone, the key is following up in a timely and genuine way. If you connected on social media, send them a message thanking them for the great conversation. If you didn’t exchange social handles, no worries—send an email or text. You can say something like:
“It was awesome meeting you at [Event Name]! I really enjoyed chatting about [something you talked about]. Let’s stay in touch!”
Just make sure to do this within a few days, so it’s fresh in their mind. Don’t let that connection fizzle out.
Tip: If you met someone at a beauty event, follow up with a question or mention something from your conversation to show you were really paying attention. For example, if they mentioned a workshop they were hosting, ask them for more details.
- Turn Networking into Real Relationships
Don’t treat networking as a one-off thing—turn those connections into long-term relationships! It’s not just about handing out business cards and waiting for something to happen. Stay in touch, even if it’s just liking and commenting on their social media posts, or sharing something that reminded you of them. Maybe suggest getting coffee next time you’re both free. It’s all about keeping the conversation going.
Example:
“Hey! I saw this article on the latest makeup trends and thought you’d love it. Hope you’re doing well!”
Small gestures like this can go a long way, and they’ll remember you as someone who’s not just after something, but actually cares about the relationship.
- You Can Network Anywhere (Seriously, ANYWHERE)
You don’t have to wait for a big beauty convention to start networking. Honestly, some of the best connections happen when you least expect it. Whether you’re picking up a latte, sitting at a salon, or getting your eyebrows done, you’re always surrounded by potential new friends or business partners. Networking can happen anywhere!
Tip: Don’t be afraid to start small. You can meet amazing people even at your local coffee shop or supermarket. Have a casual conversation with a fellow beauty lover, and you never know where it’ll lead!
Networking is all about building relationships that can help you grow personally and professionally. So, don’t stress! Be authentic, be patient, and stay proactive about following up. Every conversation you have can lead to a new opportunity, and you never know where a simple “Hey, I love your work!” can take you. Whether you’re an aspiring beauty professional or a seasoned expert, these tips will help you network confidently, and who knows? The person you chat with today could become your next collaborator, mentor, or even a long-time friend.
Now go out there and make those connections! 💅✨
