Alright, let’s be real for a sec. Talking about yourself can be weird. Like, what are you supposed to say when someone asks, “What do you do?” You freeze, you mumble something like, “Oh, I’m a makeup artist…” and then the convo just flatlines. No more! Today, we’re gonna fix that.
We’re talking elevator pitches—those quick little intros that make people sit up and say, “Ooh, tell me more!” Whether you’re chatting with a bride-to-be, a photographer, or some random dude who wants his friend’s wedding to be flawless, you’ll be ready.
What Even Is an Elevator Pitch?
Okay, imagine you’re stuck in an elevator with Beyoncé (a dream, right?) and you’ve got 30 seconds to explain what you do before she steps out. That’s your elevator pitch. It’s short, punchy, and leaves them wanting more.
The goal? Show off your personality and expertise without rambling. It’s like giving a little highlight reel of your awesomeness.
Step-by-Step: Nailing Your Pitch
- Start with the Basics, but Make It Pop
Nobody wants to hear the generic, “I do makeup.” Instead, add some spice!
Instead of: “I’m a makeup artist.”
Try: “I help people look like the best version of themselves—whether it’s for weddings, photo shoots, or just a Tuesday night!”
- Flex Those Unique Skills
What makes you you? Are you killer at bold editorial looks? Obsessed with natural, glowing skin? Do you slay at turning a smokey eye into a masterpiece?
Example: “I specialize in glamorous red-carpet-inspired looks that make my clients feel like stars.”
- Add a Personal Touch
People connect with stories. Why did you get into makeup? Maybe you were the go-to friend for prom looks in high school, or maybe you’ve always loved playing with colors and textures. Toss in a snippet!
Example: “I fell in love with makeup because I saw how a little eyeliner could make someone feel unstoppable.”
- End With a Call-to-Action
Don’t just stop at, “That’s me!” Give them a reason to follow up.
Example: “If you’re ever looking for a makeup artist who can create looks that last from sunrise to the afterparty, let’s chat!”
Quick Formula: The One-Liner Pitch
Still stuck? Try this formula:
“I help [specific clients] achieve [specific result] by doing [your special sauce].” “I help brides feel confident and radiant by creating timeless wedding looks.”
“I work with models to create high-fashion looks that steal the spotlight.”
Make It You
Practice in front of a mirror. Yes, it’s cringy, but it works.
Keep it conversational. You’re not delivering a TED Talk.
Test it on friends. If they’re like, “Wait, that sounds cool!” you’re golden.
Why It’s Worth It
Look, the next time someone asks, “What do you do?” you won’t panic. You’ll smile, drop your polished pitch, and maybe even land a new client on the spot. Trust me, a good elevator pitch isn’t just helpful—it’s a total confidence boost.
So grab a coffee, jot down your ideas, and get practicing. You’ve got this, babe. Beyoncé-level elevator convos, here you come.
