Alright, so you wanna break into the world of editorial makeup? Amazing! But, let’s be real—it’s not as easy as swiping on some bold lipstick. Getting your foot in the door can feel like hunting down that perfect highlighter shade that actually suits your skin tone—pretty hard, but totally worth it once you find it.
I know, I know—it seems like you need connections, fancy skills, and a bit of luck. But the truth is? It’s all about getting yourself out there, putting in the work, and making sure your portfolio shines brighter than a full face of glitter. So, if you’re ready to dive in, here’s how to get started!
1. Start Building That Portfolio, STAT!
First things first: your portfolio needs to be on point. Think of it like your personal Instagram feed, but, you know, with actual work that shows off your talent. Editorial makeup is all about creativity, so make sure your portfolio shows range—different looks, bold statements, unique vibes.
And hey, don’t worry about having a fancy studio or spending tons of cash on shoots. Sometimes, the best photos come from friends who are willing to model for you (or even friends of friends). Do a few creative shoots for free or a low rate—just get the shots you need.
Always have a before-and-after shot in there. Editors love seeing transformation.
2. Network Like Your Life Depends On It
Listen, in this industry, it’s not just about what you know, but who knows you. Networking is key. And I’m not talking about just showing up to big fancy events—those are cool, but you gotta put in the groundwork too. Start by reaching out to photographers, stylists, and models. Collaborate, even if it means doing a shoot for free or discounted. But trust me, the connections you make will be worth more than any paycheck.
Make your social media work for you too. Post your work, tag photographers, models, and stylists, and engage with others in the industry. When you start tagging people, they’ll start tagging you back—and you’ll get noticed.
3. Find Your Unique Vibe
Editorial makeup is all about creativity and pushing boundaries. But here’s the kicker—while you want to be unique, you also wanna show you can work with a range of styles. Can you do a smoky eye that screams high fashion one day and a quirky avant-garde look the next? That’s what editors wanna see.
Don’t be afraid to experiment with colors, textures, and even weird themes (yup, we’re talking about those crazy shoots with cool concepts). Editorial makeup isn’t about blending in—it’s about standing out. So, let your creativity run wild and take risks with your looks. Editors love seeing fresh, exciting stuff that pushes the limits.
4. Start Small and Work Your Way Up
I know you wanna land a Vogue cover tomorrow (don’t we all?) but editorial makeup is a journey, not a sprint. Start by working with smaller magazines, independent photographers, or fashion shows. Build your reputation in these spaces, then gradually work your way up to bigger gigs.
But—don’t think you’re “too good” for any job. Every opportunity, no matter how small it seems, is a step toward your big break. Trust me—everything counts. Plus, the more you work, the more you learn. The small gigs will give you practice in different styles, time management, and maybe even help you build relationships that’ll lead to bigger opportunities down the road.
5. Know Your Products (Like, Really Know Them)
Here’s a little secret: editors often choose MUAs based on the products they use and how they use them. If you’re constantly experimenting with new makeup brands, you’ll be ahead of the game. Editors wanna know that you can work with any product they throw at you, whether it’s a crazy, bright liquid eyeliner or a brand new foundation formula.
Keep testing out new products. Find out what works for you, your style, and your clients. Editors appreciate a pro who knows their products like the back of their hand. Plus, when you know what works, you’ll work faster, which means fewer “uh-oh” moments on set.
6. Stay Up to Date, Always
Editorial makeup trends change like the weather in the UK (lol, you know it’s true). What was hot last year might not even make the cut this year. So stay updated on the latest trends, makeup techniques, and what’s popping in the editorial world. Follow fashion shows, runway looks, makeup artists you admire, and just be on the lookout for fresh ideas.
Subscribe to fashion mags and follow fashion weeks. Watch makeup tutorials. You gotta keep up with what’s hot, so you’re ready to wow those editors.
7. Develop a Thick Skin (for Real)
Let’s be real for a sec—being in the editorial world can be tough. You’ll get rejected (and maybe a lot). But don’t let that stop you! Every “no” is just a stepping stone. Every feedback session is an opportunity to improve. Learn from it, grow, and don’t take it personally. Keep going, and soon enough, the “yeses” will start rolling in.
8. Be Professional But Stay Relatable
Finally, don’t forget the “professional” part. Editors want someone who shows up on time, is easy to work with, and gets the job done without drama. But here’s the twist: You also wanna stay relatable. Editors are just people too. Be friendly, but don’t be pushy. Show them you’re here to work, but also that you have a personality. Don’t be afraid to chat a little, crack a joke, and just vibe.
So there you go! If you follow these tips, get creative, and stay consistent, you’ll be on your way to breaking into editorial makeup in no time. Just remember, it’s all about putting in the work, staying connected, and being fearless in your creativity. If you can do that, you’ll be booking shoots left, right, and center—and maybe even seeing your work in those glossy fashion mags soon!
Now, go on—get that portfolio together, start networking, and let the makeup magic happen.
