Alright, whether you’re just starting out or you’re a seasoned makeup artist, creating content that gets all the love and attention isn’t just about slapping on some foundation and calling it a day. It’s about creating something that resonates with your audience, keeps them coming back for more, and makes them feel like they’re hanging out with a friend. Ready to kick it up a notch and start crafting content that not only educates but also gets those likes and comments rolling in? Let’s dive in! 🏊♀️
Step 1: Know Your Audience 👀
First thing’s first: Who are you talking to? Knowing your audience is the golden rule of creating engaging content. If you’re not sure where to start, just look at your current followers. Are they beginner MUAs or seasoned pros looking for advanced tips? Are they beauty enthusiasts looking for product recommendations or makeup artists trying to level up their skills?
Here’s how to figure it out:
Polls and Questions: Use Instagram stories or other platforms to ask questions like, “What makeup tips do you want to see more of?” or “What’s the hardest part of your makeup routine?”
Comments and DMs: Take a look at the kinds of questions people are asking in your comments and messages. That’s real-time feedback from your audience.
For example, if you have a lot of beginners, focus on tutorials with easy-to-follow steps and basic techniques. But if you’ve got more seasoned makeup artists following you, throw in those expert tips, product reviews, and professional tricks they can use in their own kit. Don’t be afraid to ask your followers directly what they’re struggling with or what content they’d love to see more of. 📣
Step 2: Start with a Relatable Hook 🎬
We’ve all been there—watching a tutorial and the first 30 seconds are so boring that you start scrolling away. Nope! That’s not what we’re going for. Start strong with a hook that grabs your audience’s attention, something they can immediately relate to or even laugh at.
Here are a few examples of relatable hooks that’ll make your audience feel like you get them:
“Okay, so I was trying to film this tutorial, but my cat literally jumped in my lap, so… we’re starting over. But let’s be real, you’ve been there too.”
“You know when you’re doing your makeup and then you accidentally smudge your eyeliner right after you’ve perfected the other eye? Yeah, that was me yesterday.”
“Ever tried a product that looked amazing online, but when you tried it… nope.”
Humor is a huge tool to keep your audience engaged! Let them know that you’re human, just like them, and that you’ve had your own makeup fails. It makes you approachable, and people will feel more connected to you.
Step 3: Break It Down into Simple Steps 📝
You’ve got their attention, now let’s get into the meat of it! Whether it’s a tutorial or review, your audience should be able to easily follow along.
Here’s the thing: No one wants to sit through a 30-minute tutorial (unless it’s super juicy). So, break things down into small, digestible pieces.
For tutorials: Start with the basics. If you’re showing a full look, begin with prep (like skincare and primers), then dive into each step (foundation, brows, eyes, etc.), and finish with those glam touches (highlighter, setting spray).
For reviews: You don’t need to go on and on about every little detail, but it’s important to include both the good and the bad. Was the product easy to apply? Does it last? Is it worth the price? Use real-world examples like, “This foundation lasted all day at my client’s wedding, but by the end of the night, I noticed it creased a little around my smile lines.”
Tip: Keep the flow natural and talk like you’re having a conversation. Your audience will appreciate that more than a dry, scripted review. 💬
Step 4: Add Humor & Personality 💁♀️
This is where you really get to shine. One of the best ways to build a following is to make your content fun and full of personality. No one wants to follow someone who’s always monotone and stiff—spice things up!
Make faces when things go wrong. If a product doesn’t work the way you thought it would, make it funny. “Okay, so this mascara was supposed to give me length, but right now, I feel like I’m walking around with a pair of fuzzy caterpillars on my lashes.”
Be real. Don’t be afraid to show your imperfections or the mistakes you make. It’s real content, and it’ll make you feel more relatable to your audience. People love knowing you’re not perfect (because, let’s face it, nobody is!). 🤷♀️
Step 5: Ask for Engagement (Yes, It’s That Easy!) 📣
Want to keep the engagement flowing? Ask for it! Simple as that. Don’t be shy to encourage your followers to engage with your post. Here are some examples of ways to do this:
“What do you think about this product? Drop a comment and let me know!”
“Got any tips on achieving the perfect eyeliner? Share ‘em with me!”
“Tag a friend who needs to try this makeup look!”
The more you ask for comments, likes, and shares, the more likely your audience will follow through. Trust me, people like being asked for their opinions—it makes them feel involved in the conversation. 🙌
Step 6: Include Call-to-Action Links 🛍️
You’ve given them the deets, and they’re ready to buy or try what you’ve recommended, right? So make it super easy for them! Drop your affiliate links or product links directly in your posts, stories, or bio.
And here’s the thing: Be clear and honest about why they should click.
“If you’re looking for a long-lasting lipstick that won’t budge, check out the link in my bio!”
“This setting spray has literally changed the game for me. Trust me, your makeup will thank you.”
You’re giving your audience the chance to shop with your help. Make it easy, and they’ll be more likely to click and purchase. Plus, you get a little something for sharing the love. 💵
Step 7: Keep It Short and Sweet 🎥
This is a quick one—don’t drag it out! The average person has a very short attention span (seriously, it’s a thing). So keep your content short, snappy, and straight to the point.
Tutorials: Keep them between 5 to 10 minutes. That’s enough time to explain each step but not so long that your audience gets bored.
Reviews: Under 5 minutes is ideal. Cover the important points (product effectiveness, pros/cons), but don’t overdo it. You want them to feel like they’ve learned something, not like they’ve watched an infomercial.
Step 8: End with a Bang 🎆
You want your viewers to remember you, right? So finish strong! End your video or post with a fun, confident, or engaging call to action.
“And that’s how you go from ‘I can’t do makeup’ to ‘Watch out, beauty world!’.”
“Make sure to follow me for more makeup tips—and let me know what you want to see next!”
“What products should I try next? Drop your suggestions below, and let’s keep this beauty chat going!”
You’re wrapping up, but you’re also inviting more interaction. People will remember you because you left them with something to think about.
Step 9: Consistency is Key! 📅
You can’t expect to post one tutorial and go viral overnight (we all wish, right?). The secret to growing your engagement is staying consistent. Post regularly, engage with your followers in the comments, and keep a steady flow of new content coming. And remember—each piece of content doesn’t have to be perfect! Just get it out there.
Creating engaging makeup content isn’t about being perfect or having the best camera gear. It’s about connecting with your audience, showing your personality, and giving them content that’s useful, fun, and relatable. From knowing your audience to keeping it light and interactive, these steps are your roadmap to creating makeup content that gets noticed.
Now, it’s your turn—what’s your next piece of content going to be? Get creative and start putting these tips into action! You’ve got this! 👏
P.S. Don’t forget to drop your best tips below, I’d love to know how you’re creating content that’s turning heads! 🌟
