Alright, let’s get real—Instagram is the place to show off your makeup skills. It’s like your digital business card, portfolio, and networking event all rolled into one. But if you’re just posting random photos on your grid and hoping for the best, you’re missing out on some serious magic. Enter Instagram Stories and Highlights! 🎉 These features are gold for makeup artists who want to connect with clients, showcase their work, and, let’s be honest, flex their creativity.
Here’s how to make Instagram Stories and Highlights work for your MUA business!
Why Stories Are a Game-Changer for MUAs:
Instagram Stories are short, sweet, and only last 24 hours. Perfect for keeping your followers hooked without overwhelming them. Think of them like little sneak peeks into your day—they’re less polished than grid posts, but that’s what makes them so relatable.
What to Post on Stories:
Show Off Your Work
Got a killer bridal makeup look? Or maybe you just nailed that smoky eye that’s been trending? Snap a quick photo or video and post it! Use the poll sticker to ask your followers what they think (spoiler: they’ll love it).
Behind-the-Scenes Content
People love to see the process. Share clips of your kit setup, your fave brushes, or a time-lapse of you creating a look. Bonus points if you add a little commentary about why you love certain products.
Quick Tips & Tutorials
Show a mini tutorial on how to get the perfect winged liner or how to blend eyeshadow like a pro. Keep it simple—just enough to make people think, “Wow, I need to book them!”
Client Love
Got a happy client? Share a quick story with their testimonial or a shot of them glowing after their session. Tag them if they’re cool with it, so they can reshare it to their audience too!
Daily Life
Let your personality shine through! Whether it’s your morning coffee ritual, a makeup haul, or just vibing to your favorite playlist while organizing your kit, these little glimpses make you relatable and fun to follow.
The Power of Instagram Highlights
Now, let’s talk about Highlights. Think of these as your curated best of the best. While Stories disappear after 24 hours, Highlights let you save those gems so they’re always there for your audience to check out.
What to Include in Your Highlights:
Portfolio
Create a Highlight to showcase your best work—bridal, editorial, glam, or natural looks. This is your digital gallery, so make sure it’s eye-catching!
Client Testimonials
Save those glowing client reviews and before-and-after shots here. New followers love to see social proof!
Behind the Scenes
If you’ve got great behind-the-scenes Stories, pop them into a Highlight so potential clients can see how you work.
Tutorials
Group your mini-tutorials here, so followers can always find that smoky eye breakdown or contouring hack they loved.
FAQs
Tired of answering the same “Do you travel?” or “What’s your rate?” questions? Create a Highlight to answer common questions, and save yourself some time.
About You
Add a Highlight about you! Share a bit about your journey as an MUA, what inspires you, or your favorite products. Let people connect with the person behind the brushes.
Tips for Stories & Highlights:
Use Stickers & Tools: Polls, question boxes, countdowns, and music can make your Stories interactive and fun.
Stay Consistent: Post Stories regularly to stay top-of-mind for your audience.
Highlight Covers: Design cute, branded Highlight covers for a polished look. Canva is your BFF for this!
Engage!: Reply to DMs or reactions you get from your Stories. Building relationships is key to turning followers into clients.
Your MUA Business, but Make It Instagrammable:
So, there you have it! Instagram Stories and Highlights aren’t just fun—they’re a powerful way to grow your MUA business. With a little creativity and consistency, you’ll be showcasing your talent, connecting with clients, and building your brand like a pro.
Now grab your phone, start brainstorming some Stories, and get ready to glow up your Instagram game. You’ve got this! ✨
