Alright, let’s talk about one of the easiest and most powerful tools to help you get local clients: Google My Business (GMB). If you’re wondering if a simple Google listing can make a real difference, trust me—it can, and here’s how I know.
- Claim Your Business Listing
First things first—claim your Google My Business listing. Think of it as creating your online “storefront” on Google. When someone nearby searches for a “makeup artist near me,” you want to show up, right? You can’t do that if you don’t have your GMB listing set up and ready to go. - Make Your Profile Shine
Just like you perfect your makeup looks, you want to perfect your profile. Be sure to fill out every detail:
Your Business Name (keep it consistent with your social media and branding)
Address and Phone Number (so clients can find you or reach out easily)
Business Hours (let people know when you’re available)
Your Website (direct them to your portfolio or booking page)
upload those beautiful photos of your work! People are visual, and showing off your skills with high-quality images can get them excited about booking you.
- Collect Reviews (And Ask for Them!)
I can’t stress enough how powerful Google Reviews are. Good reviews are like gold, and they make a huge difference when potential clients are considering you. Don’t be shy—ask your happy clients to leave you a review. I remember one client who left an amazing review after a wedding makeup session, and that one review brought in so many new inquiries. - Post Updates to Keep Clients in the Loop
Did you know you can actually create posts directly on Google My Business? It’s like having your own little social media feed right in your Google profile. You can use these posts to share special offers, new services, or showcase a recent makeup look. I always make sure to post about my latest work or any discounts I’m running. These posts appear right in your profile, so when clients check you out, they’ll know what’s new. - Use Insights to Your Advantage
Here’s where it gets really interesting—Google My Business Insights. GMB lets you see how clients are finding you, whether they’re calling, getting directions, or visiting your website. This info is golden! When I first started using GMB, I learned that a lot of people were clicking on my photos, so I started posting more regularly. Use those insights to adjust your strategy and keep improving. - Keep It Fresh
Don’t let your profile go stale. Keep it updated with any changes—whether it’s new hours, new services, or even updated contact info. The more active you are, the more Google will push your profile out there, and consistency is key.
Trust me, Google My Business is a total game-changer for local visibility. It’s free, easy, and does all the hard work of getting you noticed by people in your area. Once you’ve got everything set up and optimized, you’ll start seeing new clients find you, trust you, and book you. So, what are you waiting for? Get that profile ready and start showing up for your local clients! You’ve got this.
