Alright, let’s talk networking. I know, I know—it’s that word that makes most of us want to run for the hills (or hide behind a makeup station), but listen: it’s a total game-changer for your makeup biz. Whether you’re at a beauty expo, fashion week, or even a local bridal show, these events are goldmines for connecting with industry pros, potential clients, and even other MUAs who could totally vibe with you. So, grab your favorite lip gloss and let’s dive into how to absolutely slay networking without it feeling fake or awkward.
1. Prep Like You’re Doing a Bride’s Makeup
Before you even step foot into the event, do some prep work. Think of it like creating the perfect base for a killer makeup look.
Research the event: Who’s going to be there? Any keynote speakers or VIPs you’d love to meet? Knowing who’s attending can help you plan your approach.
Pack your essentials: Business cards (obvious, but don’t forget!), a mini makeup kit (you’ll be surprised how often someone needs a quick touch-up—hello, instant conversation starter), and maybe a notebook if you’re old school like me.
Elevator pitch: Have a quick, casual intro ready. Something like, “Hi, I’m [Your Name], a makeup artist specializing in [your niche]. I’m obsessed with creating [unique thing about your style]. What brings you to the event?” Boom—ice broken.
2. Dress the Part (and Be Comfortable)
You don’t need to rock 6-inch heels or a sequin jumpsuit unless that’s your vibe. But you do want to look polished and reflect your brand. Think of your outfit as part of your portfolio—it’s the first thing people see. Oh, and comfy shoes? Non-negotiable. Trust me, blisters are not the vibe when you’re trying to network.
3. Smile, Babe!
This one’s simple but powerful. A genuine smile can open doors faster than any business card ever will. Even if you’re feeling a little nervous, take a deep breath and smile. People are drawn to friendly, approachable energy.
4. Start Small
Not ready to dive into a convo with the keynote speaker? No worries. Start by chatting with the person next to you in line for coffee or at a demo booth. Something as simple as, “Hey, have you tried this product before?” can lead to a full-on convo.
5. Ask Questions Like You’re a Beauty Detective
Here’s the secret sauce: people LOVE talking about themselves. So, instead of stressing over what to say, ask questions like:
“What inspired you to come to this event?”
“What’s been your favorite part so far?”
“Do you work in the beauty industry too?”
And listen—like, really listen. It’s not about waiting for your turn to talk. People remember those who made them feel heard.
6. Show Off (Subtly)
Okay, don’t start listing your resume like you’re at a job interview, but don’t shy away from mentioning your skills or accomplishments when it fits naturally. For example:
“Oh, I recently did makeup for a styled shoot, and it was so fun playing with [specific look or trend]. I’d love to do more of that kind of work.”
See? Natural, not braggy.
7. Be Helpful, Not Pushy
If someone’s asking about makeup tips or struggling with a product, jump in with your expertise. “Oh, have you tried [specific product or technique]? It works wonders for that.” Offering value makes you memorable without coming off as salesy.
8. Follow Up Like a Pro
Here’s where most people drop the ball—don’t be that person! After the event, send a quick DM, email, or even a text if it feels right. Something like:
“Hey [Name], it was so great meeting you at [Event]! I loved our chat about [specific topic]. Let’s keep in touch—maybe collaborate on something fun?”
Bam. You’ve just kept the connection alive.
9. Don’t Forget to Have Fun
Networking doesn’t have to be all serious business. Enjoy the event, soak in the inspiration, and let your passion for makeup shine through. When you’re having fun, it’s contagious, and people will want to be around you.
10.The Power of “Thank You”
Did someone give you a great tip, introduce you to someone, or just make your day? A simple thank you can go a long way. Bonus points if you follow up with a thank-you message after the event.
Networking isn’t about handing out a zillion business cards or delivering the perfect pitch. It’s about building real, human connections. Be yourself, stay curious, and let your passion for makeup do most of the talking. Trust me, with these tips, you’ll be the one everyone remembers at the next event. Now go crush it, babe! You’ve got this!
