If you’ve ever been to a makeup event or expo, you know how exciting—and a little overwhelming—they can be! But trust me, these events are a goldmine for growing your skills, meeting amazing people, and finding fresh inspiration. I’ve attended a few, and from one makeup artist to another, here’s how you can make the most of it when you attend one.
- Do Your Research Before You Go
You wouldn’t show up to a shoot without prepping, right? The same goes for events! Take some time to check out the schedule, the exhibitors, and any special demos. It’s easy to get lost in the crowd, so knowing what’s happening will help you make smart decisions on where to spend your time. Got a favorite brand or makeup artist? Find out when they’re speaking or doing a demo. You won’t want to miss it! - Set Some Goals
Think about what you want to get out of the event. Are you hoping to learn new techniques? Maybe expand your kit with new products? Or connect with potential clients? Having a goal in mind means you won’t be aimlessly wandering around. You’ll leave with new knowledge and possibly new collaborations. - Network Like a Pro
Okay, let’s talk networking. I know, it can feel a little awkward, but trust me, it’s a huge opportunity. Instead of just chatting with everyone, think about who you really want to meet. Maybe it’s other makeup artists, brand reps, or influencers. Whatever it is, having a purpose will help make your interactions more meaningful. And don’t forget to bring your business cards or have your portfolio handy—you never know when an opportunity might pop up! - Ask Questions—Don’t Be Shy!
The best part about events like these? The chance to ask all those burning questions. Whether it’s about the latest makeup products, trends, or techniques—ask away! I’ve found that experts and fellow artists are usually super open to sharing their tips, and you might pick up something game-changing that you can apply to your work. - Dress Smart (But Keep It Comfortable)
You’ll be on your feet all day, so comfort is key! Wear shoes that can handle hours of walking, and bring a lightweight bag to carry your essentials. Think phone, notebook, business cards, and anything else you might need. And if you’re planning to check out makeup demos, it’s a good idea to have a small notebook to jot down anything you want to remember. - Stay Open to New Ideas
Events are full of fresh faces, ideas, and trends, so be open-minded. It’s easy to stick to what you know, but this is your chance to explore. Maybe you’ll stumble upon a technique you’ve never tried or find a new product that works wonders for your kit. The beauty of these events is that they push you to think outside your usual box. - Take Notes and Snap Photos (When You Can)
With so much going on, it’s easy to forget things you’ve learned. I recommend taking quick notes during demos or talks—there’s always something valuable to remember. And if the event allows, take photos (just be sure to ask for permission if needed!). You’ll be able to look back later and refresh your memory on a technique or product you want to try. - Follow Up After the Event
The fun doesn’t stop when the event ends. Following up with the people you met is a game changer. A quick message like “It was awesome meeting you at the expo, let’s stay in touch!” can go a long way in solidifying those connections. You never know—those new friends or potential collaborators could lead to your next big opportunity! - Let the Inspiration Fuel Your Creativity
And here’s the best part: these events are FULL of creative energy. The demos, the products, the people—it all feeds your inspiration. Take it all in, and when you get back to your studio, let that creativity spark your next makeup look or project. You never know where that boost will take you.
