Okay, let’s be real. Posting at the right time on social media is like finding your favorite lipstick shade that actually lasts all day—it’s a game-changer. But the thing is, there’s no one-size-fits-all answer here. What works for one MUA might not work for another, but hey, you don’t have to just guess. Here are the real best times to post, based on some seriously hard-earned experience!
1. Early Morning Hustlers – 7 AM – 9 AM
You know that feeling when you’re sipping your coffee and scrolling through Instagram before you even start your day? Guess what? So is everyone else. Early mornings are perfect for catching those people who are starting their day—your future clients, fellow artists, and even brands that might be looking for inspiration or new collaborations.
Post something that gets people thinking—maybe a “Get ready with me” or a sneak peek of the day’s looks.
2. Lunch Break Lurkers – 12 PM – 2 PM
Yep, people are scrolling while eating their sad desk salads (we all do it). So, if you want to catch them on their lunch break when they’re bored and just need a little beauty inspo, this is the golden window.
Post your finished looks or behind-the-scenes content. People love seeing the “how” behind the art. Plus, if you’ve got a special offer or promo, this is a great time to slide it in.
3. Evening Wind-Down – 7 PM – 9 PM
This is when everyone’s done with work, the kids are in bed (hopefully), and they’re now scrolling just for fun. This is prime time for makeup tutorials, transformation videos, and anything that takes a bit more time to consume. Your audience has the time to stop and appreciate what you’ve been creating all day.
Go for video content during this time—think “before and afters” or a tutorial on how you achieved a look. People love to get inspired while chilling on the couch.
4. Weekends = Prime Time
Now, weekends are a whole different beast. People are more active, more relaxed, and just ready to engage. If you’re posting content that shows your creativity, fun collaborations, or promotional deals, you’ve got a better chance of being seen.
Saturdays and Sundays are perfect for going live or posting a tutorial. If you want to show off some personal stuff—like a Q&A or an impromptu makeup challenge—weekends are prime for that, too.
5. When Your Followers Are Most Active – Check Your Insights
Look, you’ve gotta work smarter, not harder. Instagram (and pretty much every platform) gives you tools to see when your followers are online. You don’t have to rely on random “best time to post” advice from the internet.
Dive into your insights, see when your audience is most active, and use that info to adjust your schedule. It’s like your own secret weapon to actually connect with your audience.
TL;DR?
Morning (7-9 AM): Perfect for getting in front of early risers.
Lunch (12-2 PM): Everyone’s scrolling between bites of food.
Evening (7-9 PM): Post tutorials, transformations, and fun content to catch people after work.
Weekends: A whole new level of engagement.
Your Insights: Always check your own data to find your sweet spot.
Don’t just post because you have to—post because you’re sharing something awesome. If you’re passionate, it’ll show, and trust me, your followers will notice.
So, go ahead, pick your times, set a schedule, and get that content flowing. You got this, MUA! 🖤
