Elevate Your Photoshoots with Unique Editorial Makeup

Hey there! 💁‍♀️ So, let’s dive into editorial makeup—it’s honestly one of the most exciting parts of being a makeup artist (or experimenting at home if you’re feeling bold). You know those jaw-dropping, artsy looks you see on magazine covers or Insta? Yep, that’s the magic of editorial makeup. It’s all about stepping outside the box, telling a story, and creating something unforgettable. ✨

If you’ve got a photoshoot coming up or just want to flex your creative muscles, here’s the ultimate lowdown on how to absolutely nail those looks. Let’s break it down step by step.

1. Get Clear on the Concept 🎭
   Okay, first thing’s first—what’s the story? Editorial makeup isn’t just about slapping on some bold colors; it’s about bringing a vision to life. If you’re working with a photographer, stylist, or creative director, have a quick chat to get on the same page. Are we talking high-fashion futuristic vibes? Dreamy, ethereal aesthetics? Or something totally abstract and avant-garde?

If you’re flying solo, no worries! Pinterest is your bestie here. Spend a little time scrolling through inspiration boards, fashion mags, or even art galleries online. Seriously, you’d be amazed at how a random painting or piece of fabric can spark an entire look. 🌈✨

2. Skin Prep Is Key 🧖‍♀️
   Let’s be real—good skin prep is EVERYTHING. Whether you’re doing something crazy bold or soft and subtle, your canvas (aka the skin) has to be on point.

Clean Skin: Start fresh! Use a gentle cleanser and follow up with a moisturizer that suits the skin type. Hydrated skin is happy skin, and it makes your makeup look 10x better.

Primer: Choose the right primer for the look. If the skin is oily, go for something mattifying. If it’s dry, grab a hydrating primer. Trust me, this step makes a huge difference, especially under those hot photoshoot lights.

Foundation or No Foundation? Editorial makeup doesn’t always mean full coverage. Sometimes a natural, dewy base works better, especially if the focus is on bold eyes or lips. But if you’re going for that flawless, polished look, build up coverage where it’s needed.

3. Play with Colors and Textures 🎨
   Now we’re getting to the fun stuff! Editorial makeup is your chance to go WILD. Forget the rules and let your creativity take over.

Bold Colors: Think neon greens, vibrant purples, or metallic golds. Layer them up for intensity or mix unexpected shades together.

Textures: Don’t just stop at colors—play with different finishes. Matte vs. glossy? Glitter vs. metallic? Why not use all of them in one look? A glossy lid paired with matte lips can be so striking.

Unexpected Additions: This is where you can really have fun. Add rhinestones, feathers, or even pieces of fabric to the look. One time, I saw someone use tiny chains as eyeliner, and it looked INSANE in the best way. 💎✨

4. Sharp vs. Soft Lines ✍️
   Here’s where you can experiment with structure. Sharp, graphic lines scream high fashion, while soft, diffused edges give off dreamy, ethereal vibes.

Graphic Lines: Use gel or liquid liner for those clean, precise shapes. Try floating eyeliner, abstract shapes, or even negative space designs.

Smoky Blends: For a softer look, grab a fluffy brush and blend to your heart’s content. The key here is layering—start light and build up depth gradually.

MUA’sTip: Mix both styles! A sharp wing paired with a soft, smoky crease? Chef’s kiss. 😘

5. Tiny Details = Big Impact 👀
   Don’t forget the little things—they make all the difference!

Brows: Go beyond just filling them in. Bleached brows, brushed-up fluffy brows, or even adding glitter to them can totally change the vibe.

Lips: Bold statement lips or muted tones—either can work depending on the look. Try ombré effects or even painted designs if you’re feeling extra creative. 💋

Skin Finish: Decide if you want glossy, matte, or a mix. A dewy, glossy cheek paired with a matte T-zone can create beautiful contrast.

6. Test It with the Camera 🎥
   Here’s the thing: makeup can look AMAZING in person but totally different on camera. Before the shoot, snap a few test photos or check the makeup under studio lights. Adjust the intensity, shimmer, or colors as needed.

💡 MUA’sTip: Always bring a touch-up kit with blotting papers, setting spray, and brushes. Photoshoots can be long, and you’ll want to keep everything looking fresh.

7. Be Fearless 🖌️
   This is your moment to really push boundaries. Editorial makeup is all about creativity and breaking the rules. Wanna add a random pop of color that doesn’t “match”? Go for it. Think an asymmetrical design might work? Try it out! Some of the most iconic looks come from taking risks.
8. Enjoy the Process 💃
   Honestly, the best part of editorial makeup is just how fun it is. Don’t stress about perfection. Blast some music, get in the zone, and let your imagination take over. Whether the final look is edgy, whimsical, or downright weird, you’re creating art, and that’s what makes it so special.

Okay, spill the tea—what’s the next editorial look you’re working on? I can’t wait to hear about it, and I KNOW you’re going to crush it. Let’s make some magic happen! 💄🔥