How to Make Money on X in 2025: Your Guide to Monetization Options

Hey there! 👋 So, you’re looking to make some money on X (aka Twitter, for those of us who still can’t get used to the name change 😅). Well, you’re in luck because 2025 is shaping up to be a pretty sweet year for creators looking to cash in on their content. Whether you’re an influencer, a small business, or just someone who’s built up a nice following, X has some monetization options that could help you earn some serious cash!

Let’s dive into how it works, what you need to get started, and what you can expect to earn. Ready? Let’s go! 💰

1. X Subscriptions: Get Paid for Exclusive Content
   This is one of the best ways to make money if you’ve already built a loyal fanbase. With X Subscriptions, your followers can pay a monthly fee to access exclusive perks, like bonus content, subscriber-only replies, and fancy badges. It’s basically like your own VIP club, but online!

How it works:

Go to the ‘Monetization’ tab in your account settings.
Click on “Subscriptions” and set up your tiers (decide how much you want to charge your fans).
Once active, you’ll need to hit a $50 threshold before you can withdraw your earnings.
Tip: The more engaged your followers are, the more likely they’ll be to pay for that exclusive content. Think behind-the-scenes stuff, exclusive Q&A, or even early access to your tweets!

2. Ads Revenue Sharing: Get Paid for Your Content Views
   If you’ve been using X for a while, you might have noticed ads popping up here and there. But did you know Ads Revenue Sharing lets you get paid for those ads that appear in your content? Basically, when verified accounts leave impressions on your posts that have ads, you get a slice of that revenue pie!

How it works:

You’ll need to be an X Premium subscriber or have a Verified Organization account.
Once that’s set up, you can activate Ads Revenue Sharing through the ‘Monetization’ tab.
Your earnings depend on organic impressions from verified users, so the more people who interact with your content, the more you’ll earn.
Tip: This method works best if your posts are getting a lot of attention, so focus on creating content that’s both engaging and shareable! 📲

3. Affiliate Marketing: Earn Money by Sharing Links
   Affiliate marketing is another way to monetize your X account, and it’s super simple. You share a product or service link, and when someone makes a purchase through your link, you earn a commission. 💸

How it works:

Find affiliate programs that align with your content or niche (think products you actually love and use).
Post the link on X, and use a call to action to encourage your followers to check it out.
You’ll earn money when your followers click and purchase through your link, even if they don’t buy right away (thank you, cookies! 🍪).
Tip: Affiliate links work best when they’re naturally integrated into your posts. Share products that you genuinely like or have used, and your audience will trust your recommendations.

4. Sponsored Content: Partner with Brands for Paid Posts
   Once you’ve built a solid following, you might be able to land some paid brand partnerships. Sponsored content can be pretty lucrative, especially if you’ve got a highly engaged audience that brands are eager to reach. It’s pretty simple — brands pay you to post content promoting their products or services.

How it works:

Reach out to brands that align with your values or niche, or wait for them to come to you.
Once you’ve struck a deal, they’ll send you the product (or pay you) to create posts that feature their brand.
You can charge more as your audience grows and your engagement increases.
Tip: Be upfront about sponsored posts so your followers know they’re seeing paid content. Transparency goes a long way in building trust with your audience.

How to Get Started with Monetization on X
Now that you know about the different ways to earn, let’s talk about how you can set up your X monetization options. Here’s a quick rundown:

Get X Premium or Verified Organization Account: These are the basics if you want access to monetization features.
Set Up Stripe for Payments: X uses Stripe for payouts, so make sure you’ve linked your Stripe account and added your payment details.
Activate Monetization: Head to the ‘Monetization’ tab on your X account, and choose the options that work best for you.
Meet the Requirements: You’ll need at least 500 followers, and in some cases, 5 million impressions over the last 3 months, to be eligible for monetization.
Start Posting and Earning!

How Much Can You Earn on X?
So, how much can you actually make? Well, it depends on which monetization option you’re using and how engaged your audience is. Here’s a breakdown:

Subscriptions: You can earn up to 97% of revenue until you hit a lifetime total of $50,000. After that, your cut drops to 90%.
Ads Revenue Sharing: Creators earn about $8.50 per million verified impressions (but it’s not a direct payout for viral posts).
Affiliate Marketing & Sponsored Content: Earnings vary widely, but both can be pretty profitable, especially if you’ve got a loyal following.

While X/Twitter monetization is still in its early stages, the potential is definitely there for creators and businesses. Whether you’re looking to make some extra cash through subscriptions or dive into affiliate marketing, the tools are available to help you get started in 2025.

So, what are you waiting for? Start setting up those monetization options and get your X account working for you today! 🚀